"LandepNews"
The Yukiguni Maitake company has started airing commercials that inform consumers about its
strict in-house safety tests, the results of which can be easily found on its website:
Singer Hiromi Go has been hired as a spokesman for the new advertising campaign. In the video, we are shown a clip of the TV commercial and a demonstration of how to check radiation test results.
Because mushrooms are particularly vulnerable to environmental pollution, the company has been conducting strict safety testing for years. The recent nuclear accident in Fukushima has heightened public fears about food contamination, so the company is conducting radiation tests on every “lot” of mushrooms that it ships and is making the test result data accessible on its homepage.
Every package of Yukiguni Maitake mushrooms has the following label:
Using a mobile phone, anyone can access safety testing data by reading the QR code. Alternatively, they can go to
the company’s homepage and enter the lot number or the production date printed on the label (found in the red box in the example pic).
Downloadable data includes the amount of radioactive cesium detected, as well as the test results for a large number of other potentially dangerous substances, such as pesticides and heavy metals.
The ability to scan a package and see its radiation data before buying it is a stroke of marketing brilliance. Even if other companies are selling mushrooms from areas that have passed government mandated radiation tests, worried consumers will probably feel more comfortable buying Yukiguni’s products.
Thank's for link:
No comments:
Post a Comment